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About Us – Northwest Arkansas Travel Guide

Northwest Arkansas Travel Guide is a locally owned, independent editorial travel authority serving Northwest Arkansas.

NWATravelGuide.com and The Best of NWA Top 10 exist to identify, evaluate, and spotlight the most exceptional places, experiences, and businesses across Northwest Arkansas — including Bentonville, Bella Vista, Rogers, Fayetteville, Springdale, Siloam Springs, and surrounding communities.

Our work focuses on restaurants, places to stay, events, outdoor experiences, and local culture — all selected through editorial judgment, firsthand research, and strict standards. We do not sell placement. We do not rank by popularity contests. We publish based on quality.

Leadership

Lynn West, Director and Co-Founder of the Northwest Arkansas Travel Guide

Lynn West

Lynn West is a Northwest Arkansas native and the Director and Co-Founder of the Northwest Arkansas Travel Guide and The Best of NWA Top 10. With deep roots in the region, Lynn has spent years building an editorial platform grounded in firsthand experience, local knowledge, and clear standards.

Today, the Northwest Arkansas Travel Guide reaches more than 94,000 combined followers across Facebook, Instagram, TikTok, Pinterest, YouTube, and Threads, and serves over one million visitors and residents each month through its website, books, and newsletter.

Lynn’s work has positioned the Northwest Arkansas Travel Guide as one of the most recognized and trusted food, travel, and lifestyle authorities in the region — often influencing where people eat, stay, explore, and spend their time.

What We Do

What began as an independent local project has grown into a structured editorial operation supported by:

  • Writers and editors

  • Photographers and designers

  • A local research and review team

  • Community advisors and industry experts

Together, the team evaluates restaurants, trails, hotels, events, and experiences throughout Northwest Arkansas — ensuring that every recommendation is earned, not bought.

What Makes Our Lists Valuable

As a locally owned, independent editorial travel authority, the Northwest Arkansas Travel Guide does not accept payment for placement on Top 10 lists.

Our methodology is built on clear rules and consistency.

Our standards:

  • No paid placements

  • No membership fees

  • No public voting

  • No artificial ranking manipulation

  • No preference for large marketing budgets

How we evaluate:

  • A proprietary ranking formula

  • Community sentiment and direct feedback

  • In-person visits and anonymous evaluations

  • Emphasis on quality, consistency, and experience

“The list businesses can’t pay to be on” isn’t a slogan — it’s the foundation of how we operate.

What You Will Find

The Northwest Arkansas Travel Guide helps readers quickly find:

  • Top restaurants and dining experiences

  • Boutique hotels, Airbnbs, and unique stays

  • Trails, outdoor experiences, and hidden gems

  • Events, coffee shops, breweries, and local favorites

  • Curated Top 10 lists across food, travel, and lifestyle

All content is organized to be fast, practical, and trustworthy.

How To Use The NWA Travel Guide

Looking for a great burger, weekend stay, or event happening now?
Start with our Top 10 lists — each one built to save time and remove guesswork.

Advisory Board

We’re proud to collaborate with an incredible advisory board of community leaders, creatives, and tourism experts:

Mike Abb – Creative Director, Ropeswing Hospitality Group

Karen Wagaman – VP of Downtown Development, Rogers-Lowell Chamber

Amy Lindsey – General Manager, XNA Airport Services

Amber Perrodin – Co-Founder, Team Springdale & Little Craft Show

Scott Schroen – Owner, Timbernak | Former Director, OZ Trails

Roger Thomas – President, Thomas Investments Inc. | Founder, TeleComp

Kat Wilson – Artist, KatWilsonArtist.com

Sherry Thomas – President, Sea Ya LLC | VP, Retail Discover

We’re proud to be a trusted local resource for more than a million NWA visitors and residents each month — through our website, books, newsletter, and social media channels.

Want to explore Northwest Arkansas like a local? You’re in the right place.

Editorial Policy

As a publishing company, we occasionally accept hosted meals or media invitations. However, coverage in our books, website, newsletters, or social platforms is never promised or guaranteed. All features are determined solely by our editorial team at our discretion.